Google AdSense Online Terms of Service at the new level currently

Google AdSense remains a cornerstone for online publishers seeking to monetize their content through advertising. The AdSense Online Terms of Service outline the framework governing the relationship between Google and its publishers. Here's an overview of the key aspects:

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1. Acceptance of Terms

By utilizing AdSense services, publishers agree to:

• The AdSense Terms of Service

• AdSense Program Policies, including Content Policies, Webmaster Guidelines, Ad Implementation Policies, and the EU User Consent Policy

• Google Branding Guidelines

In cases of conflict, the Terms of Service take precedence over other policies. citeturn0search0

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2. Account Requirements

• Eligibility: Applicants must be at least 18 years old.

• Account Limit: Only one AdSense account is permitted per individual or entity.

• Verification: Google may request additional information to verify account details.

• Approval: Google reserves the right to approve or deny access to AdSense services.

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3. Use of Services

Publishers are expected to:

• Use AdSense services in compliance with applicable laws and policies.

• Avoid misuse, such as interfering with services or unauthorized access.

• Utilize services solely for business-related purposes.

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4. Modifications to Services and Terms

Google may:

• Update or modify services, including adding or removing features.

• Change the Terms of Service, with modifications becoming effective 14 days after posting, unless immediate changes are required for legal reasons.

• Publish updates on the official AdSense Terms of Service page. citeturn0search1

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5. Payment Terms

Payments to publishers are based on:

• Valid clicks and impressions on ads displayed on their properties.

• Compliance with AdSense terms and policies throughout the payment period.

Non-compliance may result in payment withholding or account termination.

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6. Policy Updates

Publishers are responsible for staying informed about policy changes. For instance, in March 2025, Google updated its policy regarding online gambling content, restricting its display to users in specific countries. citeturn0search2

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For a comprehensive understanding, publishers should review the full Google AdSense Online Terms of Service.

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